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The Hobby Grow · Mar 19, 2026

Episode #21: From Retail Marketing to Backyard Harvest with Sandra Bergman

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Ben Owens 🌱 · The Hobby Grow

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A Beginner Outdoor Grower’s Second-Chance Season

This episode we are joined by Colorado marketer and new outdoor grower Sandra Bergman.

Sandra entered the cannabis industry in 2019 as a retail marketer for major Colorado MSOs. Now she is taking her industry background into the backyard, learning outdoor cultivation the hands-on way: growing her own!

I asked Sandra to join me today to talk about:

  • How she moved from cannabis consumer and industry pro to home grower

  • Her first grow failure, and what it taught her

  • Pots vs in-ground, and what changed her results

  • What surprised her most about trimming and harvest work

  • Her advice for first-time growers without a green thumb

Read the original on benowens.substack.com

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