Boston Beer Says "It's About To Get Lytt" 💡⚡️

The Wall Street Journal just published a piece titled, “Drinks Are So Expensive That Grown-Ups Are Pregaming Like They Did in College”. Anyone who has attended a concert or sporting event recently is likely nodding their head. It's become hard to buy a beer or cocktail at a stadium or venue without spending nearly 20 bucks, or more. With prospects for saving money while also enjoying a night out becoming rather dim, Boston Beer’s newest product reveal this week shouldn’t take us by surprise.

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