Prada’s Fall/Winter campaign ‘Simple Stories’ stars brand ambassadors Hunter Schafer, Troye Sivan, Kelvin Harrison Jr. and Chen Haoyu. Signalling the brand’s shift to quieter times, the short blurs the lines between cinema and fashion, grounding itself in everyday rituals, allowing the collection to speak for itself.
In classic Burberry style, the brand launched a campaign celebrating the return of Autumn to promote their lines of childrenswear in a short titled “Check Mates.” The playful campaign showcases their children’s outerwear collection, introducing characters including the sports enthusiast, the star pupil and the bookworm.
After 200 years, Claridges Hotel launch their first ever biography, ‘Queen of Hotels, Hotel of Kings.’ Written by historian Martin Williams, the book on Mayfair’s most prestigious hotel hits shelves in early October as Williams goes back to the hotel’s 1812 origins.
Soho House open its fifth house in LA on Venice Beach, expanding beyond hospitality with its first Health Club Cafe and recovery-focused wellness offering. This is another sign of premium lifestyle brands investing in spaces to transform locations into communities.
Puresport drop its first-ever signature flavour with British sprinter Amy Hunt by hosting new petrol pumps filled with the new electrolyte blend for consumers in Hackney run club. This is a collaboration that makes perfect sense as the sprinter has been a long-time user of the brand to power her training and performance.
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When one of the world’s most recognisable brands announces a new visual identity, you would expect huge changes to their branding, new logos, new colours, and a completely different direction. Instead, Coca-Cola have leaned even further into what’s made it iconic for the last 140 years.
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