Top News From This Week
Nike released its latest Studio Fleece campaign, fronted by Sha-Carri Richardson, Alysa Liu, and Yeat. The campaign reinvents comfort and sweatsuit style into an everyday uniform.
Pilates by Bryony and Jessica McCormack joined forces for a morning of Pilates and diamonds, focusing on form, intention and precision, followed by a diamonds masterclass, celebrating craftsmanship and design.
As the creator economy is set to surpass $250B by the end of 2026, Arizona State University is one of the first to tap creators as a college major, offering a four-year Bachelor of Arts in Content Creation, with one module of the course even titled, “How to Become an Influencer.”
To celebrate summer, Lacoste tapped into the trend of animated shorts, collaborating with artist Rayan Takhedmit to bring fans a summer animated series. Starring their iconic Lacoste green crocodile, the series spotlights the brand’s heritage in golf and tennis.
Merit tapped Dan Levy to host an intimate GRWM-style video, sharing his hopes and dreams while getting ready in Merit’s hero products, including their glow serum and flush balm. Levy’s short adds to Merit’s celebrity GRWM series, showcasing everyday, low-maintenance makeup with Merit products.
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Campaign of the Week
Dairyboy Welcomes Everyone
Following the opening of the creators’ Nantucket store for her home and lifestyle brand, Dairyboy Paige Lorenze found herself in an unintentional rivalry with the 1948 local store, Four Winds Crafts Guild, after they put up a golden sign titled, “No Influencers.”
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