Balenciaga partners with Barry’s for the launch of Balenciaga techwear.
Sex and the City icon Sarah Jessica Parker reunites with Fendi to celebrate their new Baguette 26424 by Maria Grazia Chiuri.
Substack expands its native sponsorships programme, with brands including Yahoo and Balenciaga investing millions in creators.
Nike and Kevin Durant expand their sneaker lineup with KD “Purple Candies,” featuring Drake reprising his role as Durant’s ultimate “Yes Man.”
FIFA forced Levi’s to cover its logo at its own stadium. Levis leaned fully in, keeping its iconic batwing shape and adopting the censored logo across its social media.
Too often, marketers and brand builders leave the boardroom without the budget their creative ideas deserve.
Not because the CFO disagrees on what brand can do for growth, but because once it reaches the budget conversation, it has to prove itself differently.
Marketers tend to talk about brand in terms of mental availability, emotional connection, equity, and long-term demand building. Finance looks at forecasts, risk, and expected return.
Both are valid. They just don’t naturally translate into the same language when a decision needs to be made.
That’s why we’re proud to announce our data partner Tracksuit has just launched Tracksuit University. It’s 8-module course, taught by marketing effectiveness academic James Hurman, which helps you translate brand for the boardroom and win the budget battle every time.
Get your free one-page brand investment plan, and use code BECAUSEOFMARKETING for 20% off the course.
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