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Because of Marketing · Jun 22, 2026

Inside Cannes Lions

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Because of Marketing · Because of Marketing

Image © Getty Images for Spotify

It’s day 1 of Cannes Lions, the festival of creativity, and our founder, Rachael Higgins and Social Media Manager, Kate Edwards, have been on the ground attending speaker sessions, visiting the brand activations and interviewing CMOs, creatives and professionals to get all of the latest news and insights on everything creative.

From Spotify and Coach's latest cultural partnership announcement to insights from the Netflix press roundtable, this is your exclusive insider access on all the most important brand conversations happening on the ground at Cannes Lions in real time.

Amazon is putting creativity back in the drivers seat with its port transformed into a French village with immersive activations designed to engage and educate customers.

Amazon Port

Guests could discover Amazon Live, Prime Video, AWS, Twitch, Wondery, and more through every corner of the activation from Amazon newspapers to an Amazon Café.

Read the original on becauseofmarketing.substack.com

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