For the fourth day of Cannes Lions, the Because of Marketing team were attending brand activations along the Croisette, interviewing founders, CMOs, CEOs and industry professional.
They also attended speaker sessions to gain all the latest insights and news shaping the future of marketing.
After 4000 people attended the brand’s first beach activation last year, Canva has tripled its beach space, all for the festival of creativity.
Their ‘High Tides’ stage includes daily conversations with an incredible lineup of creatives and marketing leaders from brands such as Disney, Walmart, and Netflix.
The activation also includes the ‘Solutions Salon’, which is a hands-on experience with the brand’s latest tools, products, and interactive demos. Also, their ‘Design Deck’ offers a place to dock between sessions, swap ideas, and meet the Canva team across the week of the festival.
For all the news and insights from the ‘CMOs in the Spotlight’ speaker session, exclusive interview quotes from CMOs, creatives and founders Kate McCagg, Global Head of Amazon Ads & Brand Innovation Lab of Amazon Ads on Day 4 of the festival, continue reading.
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