For the third day of the festival of creativity, our founder, Rachael Higgins and Social Media Manager Kate Edwards are back on the ground delivering you all the latest news and insights from speaker sessions, exclusive interviews, brand activations, and more.
Brand Activations
Pinterest Manifestival
Located at the Carleton Beach Club, guests step into the world behind the app that takes inspiration from off the screen and into the real world. Featuring artist-led activities, trend-driven ideas, and fresh ways to bring your strategies to life, the Pinterest Manifestival brings an unplugged and personalised experience to the Riviera.
Focusing on experiencing activations in an unplugged way, upon arrival, guests receive a Pinterest-branded phone sticker with the phrase “Less URL, More IRL, setting the tone for the attendees to be fully present.
The brand brought back its iconic tattoo parlour, offering fans trend-inspired tattoos with a Pinterest Predicts Funhaus twist. In partnership with Sephora, their ‘Bleach Club’ also allowed guests to create a fresh new hair look with Pinterest Pallettes’ top colours of 2026, all with on-site stylists.
Their Pinterest Patisserie turns your signature style into a personalised treat, while the Visual Search Studio, in partnership with Adobe, creates a custom printed journal based on your personal aesthetic from the Pinterest Search bar. Finally, the Pinterest Style Lab, with lead artist and designer Clara Chu, allows fans to create one-of-a-kind accessories.
In a new space designed for IRL connection, attendees can recharge in the Offline social Club. La Poste. where guests can send handwritten postcards inspired by Gen Z’s love for handwritten letters.
Continue reading to discover insider insights from the world’s top CMO’s, including Sephora’s Zena Arnold, and Heineken’s VP for Marketing Mexico, Marta Garcia Alonso, as well as exclusive interview quotes from our ‘Conversations at Cannes Lions’ segment.
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