Words operate independently of the sentences that you use them in! They light up parts of people’s brains, and that has an impact at the subconscious level that often runs counter to what you are trying to express at the conscious or rational level.
Right-wing propagandists are masters of the art of association. They achieve normalization and false equivalence by combining familiar and judgment-laden words in new and different ways, such as ‘teachers’ and ‘grooming.’
— Antonia Scatton
This will be quick. I just want to make sure everyone who subscribes here ALSO subscribes to Antonia Scatton ‘s Reframing America . RA is hands-down the most important source I’ve found on messaging against MAGA.
Antonia schools us in the subliminal reality of words and politics — and the HUGE mistakes Dems, especially raging progressives, have made for years in messaging that’s intended to outsmart MAGA but instead gifts them with fascist firepower. Left-wing messaging mistakes include DEI, “defund the police,” and “Trump tariffs.”
WE MUST MESSAGE SMARTER.
I’m not going to try to explain the science that Antonia explains so brilliantly. Please, just check out the posts below and then SUBSCRIBE to Reframing America!
ALSO, if you’re protesting, make sure to check out Antonia’s amazing advice chat HERE before you compose your next STREET SIGN or BANNER!
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