Pete Blackshaw
Publishes 1 feed
The Answer Economy
Consumers aren’t navigating brands—they’re asking AI for answers. And those answers increasingly determine who gets chosen and who gets left out. Coming soon in print (Wiley Business Publishing).
20 posts · theirs
Lately
Five Truths About Answer Engine Optimization
The Year Creativity Got Its Backbone Back
If I Had 15 Minutes at Cannes Lions
Is Vulnerability the Most Important Metric in AEO — or All of Marketing?
World Cup Sponsors Face a New ROI Question: What Does AI Say?
Authenticity is Dead! Long Live Authenticity!
Inside Google's New Guidance for AI Search — and Why It Changes Everything for Brands
Before AI Advertising Scales, It Needs Rules Consumers Can Trust
Are Employees the Secret Sauce Behind Answer Engine Optimization? Just Ask LinkedIn.
I Just Launched a Book. The Argument Inside It Needs Marketers to Act.
Is Claude the Consumer Reports of the Answer Economy?
Is AI Bringing Back the Socratic Method?
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