Kristen Berman
Publishes 1 feed
Product Teardowns
I take products apart to reveal the psychologies behind them.
10 posts · theirs
Lately
What United, Starbucks, and Instacart can teach us about changing customer behavior
Want research you can actually build on? These 5 survey teardowns show you how
Visa scaled debit card use with a jar of candy
Want users to stick around? These 5 onboarding teardowns show you how
How to get America’s savings rate up: Intuit added two questions to payroll onboarding. Savings went up 5x.
Want people to use your AI features? These 5 teardowns show you how
We like Anthropic more than OpenAI. The trolley problem explains why.
What StubHub Knows About Big Purchase Decisions
I'm going to the World Cup! A teardown of the buying process
Starbucks Rewards: How loyalty programs work
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