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• Marketing that Matters

  All about brand marketing and building the marketing function at startups and early-stage companies.

  10 posts · theirs

Lately

• Marketing that Matters 045: You Created the Category. Now What?

  Marketing that Matters · 2026-08-19

• Marketing that Matters #044: The Evidence Maturity Ladder

  Marketing that Matters · 2026-07-23

• Marketing that Matters #043: Marketing is messy. Plan accordingly.

  Marketing that Matters · 2026-07-06

• Everyone Cites the $40 Billion Youth Sports Opportunity. Here’s What It Looks Like in the Real World.

  Marketing that Matters · 2026-06-15

• The sports market may not be your business, and that’s OK (SBJ op-ed)

  Marketing that Matters · 2026-06-10

• Marketing that Matters #042: "And we're just getting started" is the new "humbled."

  Marketing that Matters · 2026-06-02

• Marketing that Matters #041: If you have to call something actionable, it probably isn't.

  Marketing that Matters · 2026-05-08

• Marketing that Matters #040: Healthcare > health care.

  Marketing that Matters · 2026-04-30

• Marketing that Matters #039: The adjectives that signal nothing

  Marketing that Matters · 2026-04-27

• Marketing that Matters #038: Human writing in the AI age

  Marketing that Matters · 2026-04-17

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