Carolynne Alexander
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The Business of Luxury
Insights, analysis and the business behind the world’s most desirable luxury brands—plus frameworks and AI prompts to build brands that command desire, trust and premium pricing. Every dispatch reveals one Luxury Move worth stealing 🍸
20 posts · theirs
Lately
How to sign High-End Clients... without a rebrand
How Luxury Brands Raise Their Prices Without Losing Customers
Traditional Marketing Sells Products. Luxury Brands Sell Desire. And Desire is Engineered.
What LVMH can teach you about building an Unignorable Luxury Brand
The founder lore secret Veuve Clicquot has been using for 200 years
Your Personal Brand needs a Creative Director (... and that's You)
Why Luxury Brands Are the Future of Personal Branding
What Luxury Brands Understand About Social Media That Experts Are Still Figuring Out
Your Buyers left Social Media. The Luxury Brands already knew where they were going.
What Luxury Travel Data tells us about how Buyers choose you
Logging off is the new luxury logo
The Obvious Choice isn't built with Traditional Marketing. It's engineered with Luxury Brand Psychology
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