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• Multifacet

  Our relationships with brands start well before we sign up for a trial, or click on a "What is X product" article. Above the Funnel focuses on the content and community strategies you can leverage to build lasting, people-first relationships w/ customers.

  6 posts · contributor

Lately

• Guest post: For the love of God, please stop writing “content.”

  Multifacet · 2021-11-16

• The world of above-the-funnel technical content marketing

  Multifacet · 2021-09-01

• Take your community to coffee: The give and tell of technical content marketing

  Multifacet · 2021-08-09

• Relentless empathy (AKA genuinely addressing your technical audience’s needs)

  Multifacet · 2021-07-16

• What is technical content marketing?

  Multifacet · 2021-07-06

• Welcome to the ConTech newsletter

  Multifacet · 2021-06-28

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