Guest post: For the love of God, please stop writing “content.”
Why content isn't the answer, and what that means for technical content marketers' missions.
Multifacet
Our relationships with brands start well before we sign up for a trial, or click on a "What is X product" article. Above the Funnel focuses on the content and community strategies you can leverage to build lasting, people-first relationships w/ customers.
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Read 6 days ago and current, but nothing has been published for 5 years.
Latest episodes
The world of above-the-funnel technical content marketing
There's more to the technical content marketing funnel than problem awareness.
Take your community to coffee: The give and tell of technical content marketing
The unique ability of technical content marketing to build community.
Relentless empathy (AKA genuinely addressing your technical audience’s needs)
The questions your content has to answer to be human and valuable
What is technical content marketing?
ConTech: A newsletter for folks at the intersection of technical writing, content marketing & B2B SaaS.
Welcome to the ConTech newsletter
At the intersection of content marketing, technical writing, and B2B SaaS.