
Spotify's Dangerous Mistake Betting on Platform Loyalty Over Creator Loyalty
Who controls the kingdom? The person that builds the kingdom or the person that runs it?
A weekly newsletter exploring fans and their bidirectional relationships with the artists that they love.
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Who controls the kingdom? The person that builds the kingdom or the person that runs it?

A look at the lengths the slain Brooklyn rappers fanbase went to in order to preserve the authenticity and dominance of his art.

A look at J. Coles decision to prioritize sharing his "thoughts" even if at the expense of black women.

As artists speak out or remain silent on issues directly affecting their fans, how does it impact the relationship with their biggest stakeholder?

As more and more artists embrace Instagram to communicate with their audience how can they leverage their platform to turn followers into fans?

Take a look at the strategies that their fanbases used to ensure the remixes for "Savage" and "Say So" would be on top of the charts.

As social media influencers continue to win more and more of the "war on attention" how do the songs they introduce to the world resonate with fans beyond a listen?

How niche,highly engaged, fan-bases can propel an artist to commercial success.

An audit of the music experiences in Ghana and what event organizers should take into account as the conduit between artists and their fans.

Happy Tuesday!

Happy Tuesday!

Happy Monday!

By being transparent about being a work in progress Noname has built a fanbase that unintentionally combats cancel culture and exists beyond her music..

The challenge telco's present for streaming services and why Tidal is best positioned to navigate these challenges.

Artists should partner with local tourism boards to create unique travel experiences centered around their concert and reaffirming their brand identity.

Why artists, streaming services, and festival producers should prioritize investing in the globally distributed fanbase influencing culture around the world.

Will the increased volatility of an artists ability to influence their fan-base effect the industries appetite to monetize artist catalogs?

Partnering with artists could allow Netflix to create low cost, engaging content with a high ROI.

Why DJ Khaled should have let his label handle his dispute with Billboard rather than publicly showing his unhappiness with having a number two album.

Welcome to Stan by me, Denisha.