In our latest episode of Inside the Art World, I sat down with Marine Tanguy, founder of MTArt Agency, for a conversation that goes straight into one of the biggest questions facing artists today.
How do artists build sustainable careers beyond the traditional gallery model?
Marine’s answer is clear. Artists need credibility, visibility and revenue.
Credibility means being validated by the right curators, museums, critics and cultural institutions. Visibility means reaching wider audiences beyond the small group of people who already understand the art world. Revenue means creating new income streams that allow artists to build sustainable practices without relying on one narrow route.
What I found powerful about this conversation is that Marine does not speak about artists as people who should remain hidden behind the work.
She speaks about them as talent.
In the same way athletes, musicians and entertainers have agents, strategies, partnerships and platforms around them, visual artists also need structures that help them grow, protect their value and reach wider audiences.
We spoke about public art, brand partnerships, visual literacy, AI, creative ownership and the future of the art world. But underneath all of that was a bigger question about access.
Who gets to see art?
Who gets to benefit from it?
Who gets represented properly?
And how do we make sure artists are not limited by systems that were never built with their full potential in mind?
Marine also speaks powerfully about the role of public art and why visual culture matters. In a world where people are surrounded by thousands of images every day, from advertising to social media to political messaging, art has a role to play in giving people something different to see, feel and think with.
This episode is for artists thinking about how to build sustainable careers, brands thinking about how to collaborate with artists properly, and anyone interested in the future of public art, representation and cultural infrastructure.
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