Check the closets of the stylish women you know, and chances are you’ll spot a brand we can’t get enough of here at Armoire. In fact, more styles are arriving now.
Favorite Daughter launched in Los Angeles in 2020 and has quickly become one of fashion’s most recognizable names. Success comes from timeless tailoring, effortless styling, and clothes that never feel like they’re trying too hard.
Behind the label are sisters Erin and Sara Foster, whose careers have spanned acting, writing, producing, podcasting, and, most recently, creating Netflix's Nobody Wants This. Over the years, they've built a devoted following thanks to their signature blend of sharp humor, effortless style, and refreshingly honest take on modern womanhood.
A fashion label was almost inevitable.
Even the brand name is pure Foster. "Favorite Daughter" comes from a long-running family joke, with each sister insisting she was, of course, the favorite.
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The styles are more than the sisters’ personalities, however. Favorite Daughter understands something many brands miss: we’re not looking for more clothes. We’re looking for better outfits. Pieces that work harder. Pieces that mix effortlessly with what we already own. Pieces that make getting dressed easier on busy mornings.
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The clothes strike a balance that’s surprisingly hard to find: tailored, but never corporate. Feminine, without feeling precious. Trend-aware, but rooted in classic silhouettes you’ll wear long after the latest microtrend fades.
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Rather than reinventing the classics, Favorite Daughter refines them. The result is a wardrobe that feels modern, versatile, and quietly confident.
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At Armoire, we're always looking for brands that make getting dressed feel easier. Favorite Daughter does exactly that.
The brand has earned its place in The Big Closet because it delivers what so many women are actually looking for: clothes that feel effortless, elevated, and endlessly wearable.
We're happy to share them with you, honorary sister. Just accept that you're Mom's second favorite.
More “Favorites”
From Our Closet to Yours,
-Armoire
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