Welcome to Arktic Fox!

Hi, I’m Teresa.

I’m a digital and commerce leader from way back, with more than 25 years spent working with some of the biggest retail and consumer brands in Australia and globally to adapt in the digital age. Over that time I’ve had a front-row seat to how quickly the landscape shifts, and how hard it can be for organisations to keep up, even when they know they need to.

Much of my career has sat at the intersection of digital, data, loyalty and commerce, often inside organisations, large and small, looking to respond to changing consumer behaviour. Working at the coalface taught me that evolving, and sometimes reinventing, can seem straightforward in theory, but in reality it’s messy, it’s not linear, and organisations struggle to move as quickly as the market.

Today I work as an advisor, trainer and coach to retailers and consumer brands across Australia and APAC, helping teams navigate and adapt to better leverage digital, eCommerce, loyalty, data and martech. I do this through my advisory practice, Arktic Fox, and have partnered with organisations including Coles, Bunnings, rebel, Munro Footwear, Bega, Taubmans, Browns Family Wine Group, Simplot and many others.

I also host the Unpacking the Digital Shelf – APAC Edition podcast, have been recognised as a RETHINK Retail Top Retail Expert (2026), and was named one of Australia’s Top 20 CMOs (2018).

What to Expect

This publication is where I share my perspectives, thoughts, and ideas inspired by my work, along with my observations of the local and global market.

You’ll find a mix of articles and shorter soundbites exploring changes in the market, how brands are adapting and innovating, and how trends and technology are shaping categories and shopper behaviour. I’ll also share my monthly newsletter, ArkticBytes, where I round up developments, innovation, and trends influencing the industry.