Loyalty is following the shopper into quick commerce
Over the years, retailers have worked hard to bring customers into their owned ecosystems.
Arktic Fox
Where we unpack the ideas, trends and shifts shaping digital, data, loyalty and commerce.
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Value & Price Reimagined in the Agentic Era
Value and price have always mattered to shoppers, but the cost-of-living crisis has pushed both to the front of every retail and brand strategy.
Agentic commerce distrust isn’t equal across the board
Security, reputation and corporate self-interest will determine who shoppers trust to buy on their behalf.
The Google Update You Might Have Missed
Bunnings, Adore Beauty, Kogan, The Iconic, and Petbarn sign up to new retail protocol
ArkticBytes - June '26
your monthly insights are here 🦊
Loyalty isn’t just for retailers - brands want a slice of the pie
When most people think about loyalty, they picture supermarket points, coffee rewards or airline miles and small perks that add up over time like $10 off your shop, your 7th coffee free, or patiently waiting for those frequent flyer points to pay off.
Starbucks accelerates rewards and elevates status in loyalty program re-vamp
Starbucks accelerates rewards and elevates status in loyalty program re-vamp
The state of AI in Australian retail: What every brand and retailer needs to know right now
If you attended any industry events in Australia this month, you couldn’t escape one overwhelming theme: the AI conversation has shifted.
Arktic Bytes - April 26 🦊
welcome back to April's edition of Arktic Bytes!
People shop for outcomes, not items. Retailers should help them get the job done with AI.
Retail has been organised around products for decades.
Digitally Native vs Legacy Brands - who is really winning the digital shelf and why
The digital shelf has become one of the most competitive environments in retail.
Welcome to Arktic Fox!
Hi, I’m Teresa Sperti. I’m a digital & commerce leader from way back, with more than 25 years spent working with some of the biggest retail & consumer brands...
Retail and Social Media Networks Are Converging - and Competing
Retail media networks are integrating more social media formats and buying capabilities.
Arktic bytes - March 26 🦊
Welcome back to March’s edition of Arktic Bytes!
Why fulfillment & returns are the next frontier in loyalty
For more than a decade, retailers have invested heavily in building faster, more seamless online experiences.
The race for immediacy: How quick commerce is reshaping grocery in Australia
It is hard to imagine everyday life without platforms like Uber Eats or DoorDash.
Building smarter offer strategies: moving beyond margin erosion to meaningful brand growth
Every holiday season, the same thing happens.
Private label has the home ground advantage, the digital shelf changes the game
Private label is no longer the quiet alternative on the bottom shelf.
How brands are using Reddit (and beyond) to build authority, community & digital shelf strength
There’s been a quiet shift in the way people make decisions online, and it’s happening faster than most brands realise.
Designing B2B loyalty programs that deliver results
B2B loyalty isn’t just about points, rebates, or repeat purchases; it’s about building strategic relationships that deliver measurable business outcomes.