AI didn’t make my PM job easier. It made it more human.
What I built to free up my headspace - and what I found once it was free.
Build & lead by Appolica
Every two weeks, we dive deep into the tech, product, and leadership challenges that keep founders up at night. Sent to your inbox, we want to help you build things that matter and make the world a better place for everyone.
Live Last read · last published · next check
Latest episodes
The design process is dead… at least the old version of it.
Our designers have been pushing code to production for a year. Here’s what changed - and what we’ll never go back to.
Software engineering is broken. Product engineers can fix it
Code alone is no longer enough and product knowledge matters more than ever
We changed the way we build AI products. You should too
How we've redefined our processes across engineering, design, and marketing
Do you need an AI-first company culture?
Most teams are building AI features. Few are building the culture to support them.
How to design AI products
A founder’s guide to building AI products people want to use
Here's what startups actually build with
What we've learned from scaling products to $500k ARR
How to design your team for speed
Structure matters more than processes. You can’t fix slow teams with more meetings and better tools.
Writing code makes you a better CTO
How to stay hands-on without becoming a bottleneck for your team
Our company tool stack
What we use in the main domains of our business
We don't want our engineers busy. Here's why
Being busy doesn’t mean you’re delivering value
Forget about the 10x engineer, build a 10x team instead
Why a high-performing team beats a lone genius every time
Our company structure
How we've reorganised Appolica to function like a product company
Everything we’ve learned about building startups (so far)
Spoiler: the only thing that matters is growth
How to deliver value fast, in-house vs outsourced mobile development, and more
Also: 5 AI tools to make you more productive
How to grow tech leads, why we need cross-functional dev teams, and more
Also: Our experience with Appium and what we learned about multiplatform mobile testing
How meetings kill engineering productivity, an overview of KMM, and more
Also: Why we recommend Firebase Auth over custom solutions
Why T-shaped developers build better products, how to do continuous deployment for mobile, and more
Also: The pitfalls of building a big MVP
Choosing the right outsourcing agency, navigating a seamless migration from Native to Flutter, and more
Also: How to restructure your tech team during rapid growth
Measuring the business value of your tech team's work, figuring out the whys, whats, and hows of the Flutter vs React Native vs Native trilemma, and more
Also: Our approach to identifying competitors, аnd everything else you need to know this week