Sales & Marketing: Buying Advice, Tips, and News

Pipedrive provides all of the tools you need for customer relationship management, but you can get similar features and support from competitors for less.

Customers are vital to any business, and customer relation management (CRM) software enables you to maximize every interaction. We help you choose the right CRM for your business based on our in-depth testing.

The approachable, flexible, and low-cost Bigin by Zoho CRM makes it an ideal solution for small businesses that need to organize contacts and leads, even if they're starting from scratch.

Customer relationship management (CRM) doesn't have to be costly or complicated. We've evaluated and compared all of the top options on the market to help you find the CRM software that best suits the needs and budget of your small business.

Whether you’re sending newsletters, promotional campaigns, or customer surveys, the right email marketing platform can make all the difference. We put the leading services through rigorous testing to help you find the best fit for your business.

Constant Contact offers accessible marketing automation, e-commerce and social media marketing integrations, and AI tools that cater to small businesses.

With a sensible starting price, a slick design, and plentiful customization options, Freshsales can help your business quickly and seamlessly spin up a highly effective CRM solution.

Monday CRM’s easy onboarding, friendly user design, and comprehensive suite of AI and automation capabilities make it a superb choice for teams of all experience levels and sizes.

Campaign Monitor is an intuitive email platform bolstered by new AI copy assistance and native landing page builders, but it continues to trail the competition in workflow flexibility and tiered customer support.

HubSpot Marketing Hub seamlessly unifies sales, advanced automation, and email campaigns over a shared data core, cementing its status as an industry-leading promotional solution for scaling brands.

Zoho Campaigns delivers a modernized, fluid email editor, plus seamless integrations with Zoho's other SMB software and third-party e-commerce, so you can build the toolset you need to meet your email marketing goals.

A powerful new omnichannel builder and deep AI protocol integrations transform Klaviyo from a complex, data-heavy tool into an accessible, autonomous marketing engine.

Omnisend is a top choice for small and mid-market e-commerce companies thanks to its intuitive interface, AI integrations, and accessibility.

Brevo's expanded email marketing service is now a comprehensive hub that delivers enhanced automation, AI tools, varied templates, and terrific CRM functionality, while remaining surprisingly easy to use.

Mailchimp's renowned promotional platform offers robust e-commerce features and AI-powered tools, making it a fantastic multichannel email marketing hub.

Apptivo provides a highly customizable, feature-rich CRM experience with all the tools and analytics your small business needs.

Zoho CRM is a powerful, affordable, and highly customizable platform that can greatly benefit large businesses willing to invest time in learning its extensive features.

Less Annoying CRM’s straightforward features, pricing, and user experience make it a good choice for small businesses, though it could use a bit more customizability and depth in a few key areas.

ActiveCampaign deftly bridges the divide between simple newsletter tools and massive, enterprise-focused email marketing ecosystems by providing high-level features like predictive sending and HIPAA compliance at a mid-market price.

Marketing types are turning to different tools to assess our satisfaction, and not all of them will leave you feeling satisfied about your privacy.