All Over It

All Over It: How to nail your new PM job

Everyone sells you a 90-day plan for a new job. Ninety days is enough time to look busy. It isn't enough time to be useful. All Over It covers the first twenty-four weeks of a new product management job — forty chapters, each with a week number, an action item, and the reasoning behind it. I'm Daniel Thomason: I lead Payments at Google, where I look after the product vision for Android and Chrome payment ecosystems, and before that I was an economist at Australia's central bank. This is the book I wish someone had handed me when I started.

Most books about starting a new job give you principles. This one gives you dates:

  • Week 2 — Get access to your product's logs and analytics. Not because you need them yet, but because access takes three weeks and VP questions arrive with three hours' notice.
  • Week 5 — Start contributing. Not week 1. The urge to prove yourself immediately costs you the only learning window you'll get.
  • Week 9 — Find the thing only one person in the company understands, and write it down.
  • Week 13 — Ship something with a name. People talk about things that have names.
  • Week 18 — Only now try to write a vision. Earlier and you neither know enough nor have the credibility to sell it.
  • …and thirty-five more, covering habits and routines, relationships, your internal brand, your education, early impact, and long-term success.

Get the book

Available in paperback and ebook.

Buy on Amazon · Buy on Apple Books · Buy on Kobo

Or at your friendly local bookstore; let me know if yours isn't stocking it!

Read a chapter first

“Find quick wins” is the chapter people tell me they used first — how to create visible value in your first two months while you're still learning. Send me your email and I'll send you the chapter, plus the occasional note on product management. No more than monthly, unsubscribe whenever.

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Onboarding a PM?

New PMs typically take four to six months to become net positive, and the delay is rarely about product sense. It's access they don't have, people they haven't met, and decisions happening in rooms they don't know exist — all fixable in advance, and none of it on a standard onboarding checklist.

I've put together a free 24-week PM onboarding checklist adapted from the book. It's useful on its own, whether or not you buy anything.

Thanks! Your checklist is ready to download: The 24-Week PM Onboarding Checklist (PDF)
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Book cover for 'All Over It' by Daniel Thomason with geometric shapes and text 'How to Nail Your New PM Job' and 'Immediate actions for long-term success'.A toucan sitting at a desk writing a book, with a mug of steaming coffee next to it