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What tactic or action led to your coverage? Adding PR activity tags helps you record what drove each piece of coverage. For example, a mention might come from a product launch, an event, a thought leadership piece, or feature a key spokesperson.
Adding this context gives you a clearer way to group coverage by the activity behind it, not just by when it appeared or where it was published.
This is part of our wider set of analysis features including coverage type, brand prominence and sentiment.
Learn more about tagging your PR activities here .
