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Vietnam’s Mobile Gaming Market: D2C Payments
Looking at App Store and Google Play revenue alone can paint an incomplete picture of one of the world’s fastest-growing mobile gaming markets. When evaluating a new market, most mobile game publishers start with familiar metrics. You ask the standard questions that look like: How many downloads are there? What’s the average revenue per user?…
Subscription App Models: Free Trial vs. Freemium vs. Paid
Every subscription app eventually asks the same question: how much should we give away before we ask someone to pay? Get it right, and the app builds a steady base of subscribers who stick around. Get it wrong, and user acquisition (UA) teams end up chasing installs that never turn into revenue. However, that question…
Vietnam’s Mobile Gaming Industry: 5 Trends Every Publisher Should Know
Vietnam has evolved into one of the world’s most active mobile game development markets. But the real story isn’t just about downloads. It’s about how the industry is developing. Vietnam has earned a reputation as a mobile gaming powerhouse. In 2025, the country ranked as the second-largest exporter of mobile games by downloads, with nearly…
越南如何成为全球领先的手游市场
Vietnam has become one of the world’s largest mobile game producers, yet many still underestimate both its studios and its domestic market. When people talk about mobile gaming, countries like China, Finland, and Turkey usually dominate the conversation. Vietnam rarely makes that list. However, Vietnamese developers generated nearly 5 billion mobile game downloads, making the…