Looking at App Store and Google Play revenue alone can paint an incomplete picture of one of the world’s fastest-growing mobile gaming markets. When evaluating a new market, most mobile game publishers start with familiar metrics. You ask the standard questions that look like: How many downloads are there? What’s the average revenue per user?...
Every subscription app eventually asks the same question: how much should we give away before we ask someone to pay? Get it right, and the app builds a steady base of subscribers who stick around. Get it wrong, and user acquisition (UA) teams end up chasing installs that never turn into revenue. However, that question...
Vietnam has evolved into one of the world’s most active mobile game development markets. But the real story isn’t just about downloads. It’s about how the industry is developing. Vietnam has earned a reputation as a mobile gaming powerhouse. In 2025, the country ranked as the second-largest exporter of mobile games by downloads, with nearly...
Vietnam has become one of the world’s largest mobile game producers, yet many still underestimate both its studios and its domestic market. When people talk about mobile gaming, countries like China, Finland, and Turkey usually dominate the conversation. Vietnam rarely makes that list. However, Vietnamese developers generated nearly 5 billion mobile game downloads, making the...
Mobile OEM advertising can unlock new Android audiences, but results depend on more than choosing a manufacturer and launching a campaign. Marketers need to match each target market with the right OEM partners, ad formats, targeting signals, and measurement plan. A strong strategy begins with five decisions: This guide draws on a Tenjin ROI 101...
Tenjin’s native iOS Subscription Revenue Report connects trials, subscriptions, renewals, cancellations, and revenue to the campaigns that acquired each user. RevenueCat and Adapty integrations are also supported, bringing their subscription events into the same acquisition reporting environment. We’ve just released the open beta of Subscription Revenue Reporting for iOS. It gives subscription app teams a...
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