Our Team

Our multidisciplinary team brings both strategic vision and practical know-how to every project.

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Aedan Crooke

Creative Director

Aedan is passionate about building inclusive, accessible and sustainable digital spaces. Aedan drives design innovation, and offers consultancy and workshops to empower nonprofit / cultural organizations.

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Adam Reed

Designer / Developer

Adam is a highly talented front end developer with a flair for maps, timelines, social media integration and other engaging interfaces

Amy Hetherington

Director, North America

Amy built the Canadian side of our operations from the ground up in 2017 and serves as director and project manager in North America.

Amy Jiao

Creative Technologist

Amy J is experienced in blending creativity and tech for our team—she advocates for purposeful innovation to help build connections between people and stories.

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Ben Crossman

Designer / Developer

Ben aligns design and development in his work, allowing for a holistic process when working on projects.

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Ben Paley

Developer

Ben is a skilled developer who excels at integrating content, data, and systems—including collections management and custom databases.

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Carolyn Royston

Consultant

Having worked in museums in the UK and US for over 20 years, Carolyn brings deep experience and understanding of best practices for cultural institution transformation and digital engagement.

David Harvey

Back-end Developer

David is a trusted web developer who enjoys the challenges of complex data and problem-solving, taking creative ideas and finding a way to implement them.

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Emily Thorpe

Support Manager

Emily leads the UK support team, ensuring streamlined processes are adhered to at all times and working closely with clients on new project work

Jamie Pantling

Developer

Jamie transforms our clients’ use of their data and builds accessible, functional websites to help connect and engage with audiences.

Jonny Stanway

Support Developer

Jonny works across all our support clients ensuring maintenance, security and overall health checks are in place on a day to day basis.

Lim Yu

Designer

Lim Yu designs a variety of digital products across North America and the UK through a human-centred design approach guided by empathy, growth, and systems thinking.

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Nathan Fortt

Developer

Nathan is an experienced web developer with project management skills, effectively combining technical coding expertise with the ability to plan, organise, and oversee web development projects.

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Nicola Lucas

Lead Project Manager, UK

Nicola manages all new projects from discovery through to launch, ensuring the product is produced on schedule and to a high standard.

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Peter Pavement

CEO / Founder

Peter contributes strategic, experience design, systems, training or data expertise across many initiatives. A Fellow at the Institute for Digital Culture, he regularly contributes to sector activities including research, fundraising and conferences.

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Priscilla Deretti

Marketing Manager

Priscilla manages our social media channels and newsletter, providing updates on what we are doing and with who on a daily basis.

Sally Moorhouse

Director, UK and Europe

Sally brings over 20 years of experience to client focused project delivery for all UK and European projects and strategic support for the UK team.

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Shelley Boden

Accessibility Consultant

Shelley works with the whole team to ensure that accessibility is built into projects: from running user testing with assistive technology users to training clients in creating accessible content.