Brand

Everything you need to represent Stoat.

The Logo

Stoat wordmark

Our logo pairs the Stoat wordmark with Toast, the stoat. They're the face of the project and show up across the app, our site, and pretty much everywhere else. You'll find them in the icon too.

Meet Toast

Toast, the stoat on the Stoat logo.

Toast is the cute mascot on our logo. They're a stoat (obviously), and they're the newest member of the team. You'll spot them in the logo, the app icon, and wherever Stoat shows up. They're friendly, they're recognisable, and we'd appreciate it if you treat them well.

Resources

Brand Guidelines

Colours, typography, spacing, and usage rules. Read this before using our assets anywhere.

View guidelines →

Brand Asset Pack / Press Kit

Logos, icons, and wordmarks in all the formats you need. SVG, PNG, and ready to use.

Download assets →

Legal Notice

Trademark info and the legal terms around using Stoat brand assets.

Read notice →

A quick note on usage

The Stoat name, logo, and Toast are trademarks. You're welcome to use our assets to reference Stoat—in articles, videos, community projects, and integrations. We just ask that you don't alter the logos, use them to imply endorsement, pass them off as your own, and other things that are mentioned in the full document. If something feels like a grey area, check the guidelines or reach out. We're happy to help.