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Click here for 12 full quotes from Howard Schultz in the book Pour Your Heart Into It, by Howard Schultz.
OR click on an issue category below for a subset. |
OnTheIssues.org BOOK REVIEW:
Howard Schultz is the Chairman and CEO of Starbucks, Inc., the coffeeshop chain. This book is about coffee, but it's also about Schultz's business philosophy and his political philosophy. Schultz's point in the book is that one can run a business with an underlying political philosophy. Schultz describes that philosophy, and his rationale for writing this book, on pp. 7-8:
I decided that now was a good time to tell the Starbucks story. First, I want to inspire people to pursue their dreams. Second, and more profoundly, I hope to inspire leaders of enterprises to aim high. Success is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners. The more winners you can bring with you--whether they're employees, customers, shareholders, or readers--the more gratifying the victory.
I'm not writing this book to make money. All my earnings from it will go to the newly formed Starbucks Foundation, which will allocate the proceeds to philanthropic work on behalf of Starbucks and its partners. This is the story of Starbucks, but it is not a conventional business book.
The key is heart. I pour my heart into every cup of coffee and so do my partners at Starbucks. When customers sense that, they respond in kind.
-- Jesse Gordon, editor-in-chief, OnTheIssues.org, October 2011
| OnTheIssues.org excerpts: (click on issues for details) |
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Civil Rights Support AIDS programs and employee AIDS walks. |
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Corporations Build a big business on small business values. People worry that national chains homogenize neighborhoods. Support worthy causes in countries where our coffee is grown. |
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Environment Paper sleeves instead of polystyrene coffee cups. |
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Foreign Policy CARE programs in rural areas in Third World. |
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Free Trade Framework for coffee importers: improve quality of life. |
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Health Care Expand coverage to include part-time employees. Offer employee coverage for terminal illnesses. |
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Principles & Values Pour Your Heart into It: the story of Starbucks. |
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Technology 1997: Appropriate Technology Initiative in Guatemala. |
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Welfare & Poverty Donates 8-day-old coffee beans to food banks. |
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All material copyright 1999-2022 by Jesse Gordon and OnTheIssues.org Reprinting by permission only. |
E-mail: submit@OnTheIssues.org 
Send donations or submit quotations to: OnTheIssues.org 1770 Massachusetts Ave. #630 Cambridge, MA 02140 |
OnTheIssues.org
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Page last edited: Feb 21, 2019
