Creator Content
Trending Now
We’re talking to creators, trendspotters and trendsetters to get the scoop on what’s now and what’s next on TikTok, Instagram and your favorite social platforms.
In My Bag
We uncover the essential tools and products your favorite creators rely on to craft their viral content.
Creator Playbook
Your inside look at how top creators grow, monetize, and turn content into a career.
Top creators, ranked
These are the creators with the largest followings on your favorite social platforms, from YouTube and Instagram to TikTok and Twitch.
Creator Essentials
The ultimate travel vlogging setup: Save over $100 on the DJI Osmo Pocket 3 Vlog Bundle
The DJI Power 1000 V2 is $300 off at Amazon and ready to power up your next adventures
Get the flagship 8K Insta360 X4 Creator Bundle for $485 at Amazon
The DJI Osmo Pocket 3 hits record-low price at Amazon — act fast to save $130
The RØDE Wireless GO (Gen 3) microphone hits lowest-ever price at Amazon — content creators can save over $50
The best creator-approved Prime Day deals: Grab a new mic or selfie light on sale
The creator-approved Prime Day deals worth hitting 'add to cart' on
The DJI Power 1000 V2 portable power station is on sale at Amazon for under $390
Explainers
What happens when your AI self starts influencing without you?
'Larper' is the internet's new favorite insult. Here's what it means.
For creators like Hank Green, AI is now a reputational risk
OpenAI’s first brand trip puts influencers in the hot seat
Nantucket's 'No influencers' sign reignites debate over social media tourism
Starbucks is paying baristas to make TikToks. Expect more brands to follow.
Why VidCon still matters in 2026
The creator buzzwords you'll definitely hear at VidCon 2026
More from Creators
WEBTOON is turning 6 fan-favorite webcomics into microdramas
Mashable has the first look at Short Dramas, WEBTOON's bet on the booming vertical entertainment format.
By Crystal Bell
Facebook launches an AI assistant built for creators
Creator Studio promises to help Facebook creators understand their audiences without getting lost in analytics.
YouTube just raised the bar for creators to earn ad revenue
Starting in February 2027, creators will face higher monetization thresholds and a new rolling requirement for Shorts revenue.
X retires revenue sharing for new 'Original Content Rewards' program
The platform will stop paying users based on ad revenue splits and instead reward posts based on qualified impressions from Premium subscribers
Sydney Towle is living with cancer, one TikTok video at a time
Mashable 101: The creators shaping the internet in 2026
By Crystal Bell
Sydney Towle, who documented her cancer journey for 1.1 million TikTok followers, dies at 26
The creator invited millions into her life with remarkable honesty, documenting not just cancer but everything that made her who she was.
By Crystal Bell
BookCon 2027 is coming back, and it's even bigger
New dates were just announced for 2027.
What is a "tradwife"? Nara Smith rejects the viral label.
"Yeah, I like to cook. Sue me," Smith told 'Call Her Daddy' host Alex Cooper.
HOVERAir’s new pocket camera grows wings and turns into a drone
It's a handheld gimbal camera and a self-flying drone packed into a single device.
DJI Osmo Pocket 4 review: The beloved content creators' camera gets an upgrade
The improvements seem small on paper, but quickly become clear once you get hands-on.
By Amanda Yeo
Mastercard puts its cards on creators with a new business debit card
“Creators are building some of today’s most dynamic small businesses,” Mastercard says.
Taye Diggs challenges studio norms with creator-focused venture Microhouse Films
The movie star is looking toward the future in vertical microdramas.
BTS met IShowSpeed at the World Cup final and it's everything
The absolute GLEE.
25 years later, the 'Final Fantasy X' opening song still rocks
The story behind "Otherworld," the song that changed the sound of "Final Fantasy."
Adam McIntyre shares the piece of advice content creators aren't likely to hear
"I've listened to it, and ultimately it has in my opinion improved my content."
Why is everyone eating Cream of Wheat on TikTok?
A cheap bowl of cereal is going viral as grocery prices rise.
Why FIFA and YouTube are betting on creators this World Cup
The inaugural Creator Cup was the clearest sign yet that FIFA sees creators as a gateway to football.
By Crystal Bell
Audity reveals the dream job that could lure her away from TikTok
Whenever I meet people who know who we are, the first question I always ask is, "Do you draw? I want to see your work!"
By Emmett Smith and Kristy Puchko
Anna DeGuzman explains how she became a professional magician through content creation
Plus, a live demonstration of her skills.
The unconventional advice creator Michael Tchao swears by
The food creator shares the lessons he's learned building a creator business
By Crystal Bell
