John Buck

Jef Raskin's tiny Macintosh team was struggling to fulfill the goal of a '$1,000-person-in-the-street' computer. The components were pushing the overall Macintosh cost closer

from ComputerWorld February 3, 1986 https://books.by/john-buck/inventing-the-future

As the Homebrew Computer Club met and MITS frantically shipped Altairs, researchers at Xerox PARC were seemingly a decade or more ahead. They already knew what would make personal computers useful, and researchers

Proud to have an extract from my book in The Verge as part of their Apple@50 annniversary. There's a paywall - but you can sneek a look at the start :-) or

ATG boss Larry Tesler stood before an employee-only gathering inside De Anza 3: “Part of Apple's identity is innovative leadership in technology for people. Breakthroughs have come from all over