influencer
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An influencer is a person with a large number of followers, typically on social media silo profiles, often with their own independent blog, who also receives a lot of responses on their posts, that brands sometimes seek out, and other times themselves seek out brands, to do deals for goods and/or services in exchange for posts.
Why
Being or becoming an influencer may be another motivation to POSSE your posts, to expand your reach, and show greater engagement by backfeeding responses to your own website.
Criticism
Risk of collaboration failure backlash
Risk of collaboration failure criticism may be enough to shut down an real business:
- 2025-07-29 A ‘Micro-Influencer’ Drama Caused a Brand New Wine Bar to Close Permanently / Kis Cafe has closed after co-owner Luke Sung “disrespected” a TikTok poster who goes by Karla
July 23, … After pulling up her profile and seeing she had 15,000, he criticized her within her earshot, saying the collaboration was a mistake and that she didn’t have enough followers to justify it. … Feeling “disrespected,” Karla canceled the collab, walked out, and recorded a five-minute recap that went far more viral than the original promo ever could have. It earned 21 million views, and sparked such a strong backlash against Kis Cafe that the bar closed permanently on Monday, July 28.
See Also
- 2019-05-26 The mysterious Instagram influencers offering cash for hotel bed jumping videos
- 2018-06-13 Instagram’s Wannabe-Stars Are Driving Luxury Hotels Crazy
- http://www.acehotel.com/contact/influencer-media-stay
- http://www.starwoodhotelshawaii.com/influencer
- business-model
- 2019-04-10 Independent UK: Instagram influencer cries at the prospect of getting a 'normal' job after account is deleted
- https://techcrunch.com/2019/05/20/instagram-influencer-celebrity-accounts-scraped/
- https://www.theatlantic.com/technology/archive/2019/05/how-creators-became-influencers/590725/ good article with some history and subtlety of the difference between creator and influencer in the social world
- Criticism: 2021-05-01 The Guardian: ‘I was addicted to the high’: I became an influencer as a joke – then it nearly broke me
- ^^ The Accidental Influencer: How My Need To Get Likes Nearly Ruined My Life, by Bella Younger, is published by HarperCollins on 2021-05-13
- 2021-06-14 Name of the Game — Real Life
The first question presented to us was “How would you define influencers?”