August 3, Aggregates: TOTAL, AVG, MAX

We are introducing three new aggregate functions to target profiles on the numeric attributes of an event: Total, Average, and Max, each available in a "since" variant to scope the calculation to a specific time window. Calculation happens in real-time.

• TOTAL => Target customers who spent more than X€ over the last 6 months.
• AVG => Identify those whose average basket reaches X€.
• MAW => Spot standout purchases above X€.

These functions appear as soon as an event has a numeric attribute, and combine with your existing event filters for even more precise targeting.

See the documentation.