Instagram

A creator reviewing Google Search Console analytics for Instagram and TikTok posts
Internet

Google Search Console Now Tracks Your Instagram and TikTok Posts — Here’s What That Actually Means

Picture a coffee shop owner who has always known exactly how many people found her shop by searching “coffee near me” on Google and clicking through to her website. What she’s never known is how many people found her through a photo she posted on Instagram, or a video she posted on TikTok, that also happened to surface in someone’s Google search. That second kind of visibility has existed for years — it just had no name and no dashboard. Google has now given it both.

Diagram of Instagram DM automation showing a webhook, API call, and inbox message after a user comment
APIs

Inside the Machine That Sends Your Instagram DMs For You

Picture a hotel concierge desk with a single rule taped to the counter: only answer people who ask a question first. No cold calls, no unsolicited pitches shoved under doors. That’s roughly how Instagram DM automation is supposed to work — a system that reacts the instant someone raises a hand, and stays silent otherwise. It looks like magic when a creator says “comment GUIDE and I’ll send it to you” and the resource appears in your inbox seconds later, but underneath the trick is a fairly narrow, rules-bound piece of engineering, not a mysterious growth hack.

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