Adding hidden fields (e.g. UTMs) to Marketo Dynamic Chat dialogues
They’ll tell you it can’t be done. But they didn’t count on the power of having no social life. →
Properly preserving Marketo {{dotted.tokens}} in URL builders
Way too many URL builders are naïve about how tokens work. (Not just Marketo tokens, but other platforms’ variables/tokens/merge fields as well.) →
Filling hidden fields from utm_* params on Squarespace forms
Every time I’m forced to dip into other form builders, I miss Marketo forms. Marketo’s are not only more programmer-friendly, they also do things out of the box that require custom JS elsewhere. →
You’re probably overusing “&” in links
If a URL’s query params all start with “utm_”, no need to separate them with “&”. A simple “&” will do. →
You can’t delete more than one cookie at a time (and a couple other cookie bits)
Everything old in web dev is... well, still old. But you have to know how to use it. →
Never forget UTM params again with this handy email template CSS
This post had better be a hit or I’ll be mad. →
In Form Editor, “null” isn’t the same as NULL (huh?)
Null values (as opposed to empty values) can be hard to grasp in general, and Marketo doesn’t help by using multiple meanings. →
Sure, multiple query params with the same name are allowed, and Auto-Fill acts accordingly... but what does “accordingly” mean?
A subtle mistake in a link sent to 100,000 people was about to wreak havoc on attribution. Here’s how we avoided that with an emergency JS intervention. →