Selling to practitioners vs. selling to technical decision makers

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Mitchell Hashimoto (founder of HashiCorp, creator of Vagrant and Ghostty) commenting on Lobste.rs about how software products are sold: For software solutions, there are two main groups: practitioners and technical decision makers (TDMs). Practitioners are the main users of a piece of software (and in the case of OSS, adopters, though not the case always). TDMs are the higher level management with…

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