Ankur Sethi's Lab Notebook · May 16, 2026
The "land and expand" strategy explains why software grows unnecessary features
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Mitchell Hashimoto (founder of HashiCorp, creator of Vagrant and Ghostty) commenting on why software products often lose their core identity and grow irrelevant features: The cost (cognitive, time, risk, money, etc.) of adopting a new thing is significantly higher than expanding an old thing. You see this even without any commercial interests. For example, one I've spoken publicly on is how many…
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