For years, a Trump endorsement was political jet fuel.
If Donald Trump backed you, you were instantly vaulted into serious contention. Fundraising spiked. Media attention followed. Primary opponents panicked. For a long stretch, Trump’s endorsement was the most powerful force inside Republican politics.
But here we are in 2026, and a question that would have been unthinkable a few years ago is now being asked openly by grassroots Republicans, MAGA voters, and America First activists:
Do Trump endorsements still matter or have they lost credibility with the base?
This is not a hit piece on Trump. Anyone pretending Trump is perfect is not serious. This is a sober look at what is happening inside the Republican electorate and why endorsements that once carried weight are now often met with eye rolls, skepticism, or outright backlash.
And yes, the name Susie Wiles keeps coming up for a reason.
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