We crave more.
We want to feel new feelings.
Try new experiences.
Get something different out of our day.
But the moment we sense there’s something really grabbing our attention, in an almost dangerously exciting way, we pull back. No. It won’t be as good as I think it will be, and I’ll look stupid if I try. Everyone will tell me not to bother, and that will be enough for me to hesitate and bail.
It was one little thread that I pulled on. One. But I kept pulling on it every day. As I kept seeing what came next, it kept growing and growing. And my interest became obsession. My obsession eventually became mastery.
When you feel like you’re onto something, don’t look around for confirmation. Just feel it. You’re the only one who will know for sure that it’s the right thing because you’re the only one who will get to enjoy every pull of the thread. When you turn that thread into a beautiful quilt, onlookers will come to admire it. But you still needed to be the one who showed up every day willing to see what you could make of it.
Be okay with being obsessed with something that lights you up. No matter what it all works out to be.
Welcome to The ROLE Model
My framework for building a personal brand that creates opportunities, income, and influence. It guides you to Reveal Your Focus, Optimize Your Energy, Lead the Movement, and Elevate Your Impact.
R — Reveal Your Focus
Open them right now.
Whatever you have open is your unfair advantage. Three or four obsessions nobody else has stacked the same way. Stop apologizing for the things that don’t “fit.” They are the reason your voice is yours.
O — Optimize Your Energy
80% of what you do this week produces 20% of the result.
Why are you still doing the rest?
Cutting feels reckless while working feels responsible. You keep choosing busy because it’s the “right” thing.
Make the cuts. Build your focus.
The Inner Circle applications open shortly.
The Inner Circle is group coaching for ambitious women who are done collecting things they’re merely capable of and ready to expand their highest potential capacity. Applications open soon. Get on the waitlist to be first in.
L — Lead The Movement
If that’s what your testimonial sounds like, it’s not helping you.
Instead, send your client a question.
Who were you the day we started?
What’s different today?
What changed everything?
They will give you something better than you would have asked for. Because you gave them the frame.
E — Elevate Your Impact
The transformation is at the transaction. Practice saying “The investment is only $XXXX. How would you like to pay?”
Go after the life you want!
Amy
Most of us are great at setting goals — and terrible at actually celebrating them when we hit them.
In this video, I'm walking you through the 4S Celebration Protocol from my friend Jonathan Goodman's book Unhinged Habits, a framework for designing meaningful wins that keep you motivated for what's next. If you've been moving the goalpost the second you reach it, this one's for you.
If you enjoy this newsletter and know someone who’s ready to step into their ROLE Model era, feel free to share this with them.
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