At the Amela Frequency 📡, every Monday, we reflect on tech news, share thoughts from our network ✍️, and hand you tools and frameworks for early-stage builders ⚒️. If you’re building (or dreaming about it), you’re in the right place.
Hi Amelxs👋
Last week, a founder asked me the question I hear more than almost any other:
“Where do I even find investors?”
I get why she asked it that way.
Fundraising can feel like the answer should be a list. A directory. One of the many spreadsheets people promote on LinkedIn. Some hidden database everyone else seems to have access to and you somehow don’t.
But one thing very few people realize is that closing investors is not just about finding a database full of names.
It is also about understanding how to appeal to them. Because before you find the right people, you need to understand how they decide.
What are they actually looking for?
What makes someone give money to a stranger for an idea that does not fully exist yet?
Why are the loudest self-proclaimed angels often the smallest checks?
Why do the real ones often stay quiet because they do not need to advertise?
And why is trust built weeks, sometimes months, before the pitch, not during it?
I’ve been thinking a lot about this, and about Amela’s role in this ecosystem. I don’t want us to be the place that only gives people fish. I want us to be the place that teaches people how to fish.
How to look investable.
How to understand what investors care about.
How to build the right relationships around themselves.
How to stop treating fundraising as a mysterious game of luck and start treating it as a system they can learn.
Nobody really teaches this part.
Everyone teaches deck structure. Everyone promises a “quick path” to success. Everyone talks about access. But access only matters if you know what to do with it.
That’s what I built the Fundraising Bootcamp around. Not a list of names.
But how investors think, so you know who to approach, how to approach them, and how to build a repeatable system that gets you closer to a yes.
And with that in mind, let’s go on to this week’s newsletter.
One more note before we do.
After this edition, we’re going to take a little summer break from the newsletter.
This has been one of the most consistent things we’ve built at Amela. We’ve been showing up in your inbox for almost three years, sharing founder stories, opportunities, reflections, events, and resources for this community.
And for that reason, I also want to treat it with care.
Right now, we’re taking some time to focus on the different things we’re building behind the scenes, the programs we’re running, and the events we have coming up.
In the meantime, we’re not going anywhere.
You can still find all of our upcoming events on Luma, follow Amela on LinkedIn and Instagram, and stay connected with me through my personal LinkedIn.
We’ll be back with the newsletter after the summer.
Thank you for reading, replying, forwarding, showing up, and being part of this little corner of the internet with us.
hugs,
Thanks for reading Amela Frequency 📡! Subscribe for free to receive new posts and support my work.
🌟 Member Spotlight
💜 Member Spotlight: Alejandra Rodriguez
🏗️ Alejandra Rodriguez, Co-Founder & CEO of Devi Concept, saw architects across LATAM managing furniture sourcing from 70+ stores through Excel spreadsheets and built the platform that changed that.
Love seeing our founders solve the problems hiding in plain sight 💜
🥊 Fundraising Bootcamp: Cohort Kicks Off July 14
Most founders start fundraising with a deck and a list of investors. That’s not a strategy. This live cohort: built by a VC and shaped by 240+ founders, gives you the system behind the raise: how investors actually think, how to build momentum, and how to close. Participants raised $8M+ in the last 12 months. Early bird seats are limited!
⚡🧠 Zero to Builder: Cohort 6
Most people with a startup idea don’t have a building problem: they have a clarity and momentum problem. Zero to Builder is a 4-week cohort that takes you from stalled idea to validated concept and working prototype, using AI tools. No code required, 1:1 support included.
Upcoming Events
💇🏽♀️ The LinkedIn Makeover
Investors use LinkedIn to find deals: most founders don’t know that. This free session covers how to optimize your profile to attract investors, with live profile reviews and a practical walkthrough of what actually works.
📅 July 7 · 11:00 CDMX / 18:00 Berlin · Online → Register here
💡 Inspire Capsule: Alexander Clapp, Co-founder of Moons & YC W20
From finance to YC founder in LATAM, through 6+ years building Moons, to starting over with a stealth AI-native startup. Alexander joins Anais for an honest conversation about building, transitioning, and what it actually takes to begin again.
📅 July 8 · 11:00 CDMX / 18:00 Berlin · Online → Register here
💡Recommendations
Articles, videos, and other resources to learn
🧠 The Venture Capitalist's World Model
VC rewards idiosyncratic thinking, yet the industry keeps producing herd behavior. A sharp read on why the best investors build their own model of the world rather than borrowing someone else's, and why epistemic independence is the actual edge that generates alpha. Read more
🎙️ Brian Requarth, Latitud: Why ~50% of LatAm Founders Now Go Global
Five years ago, only 3% of LatAm founders built globally from day one. Now it's nearly half. Brian Requarth breaks down what's driving the shift — and what top-tier funds like Sequoia, Benchmark, and Founders Fund are actually betting on when they write checks in LatAm.
🎭 Please Stop the AI Confidence Theater: Elena Verna
Everyone claims AI changed their life. Almost nobody can show you how. Elena Verna calls out the gap between the hype and what's actually working, and why performative AI adoption is hurting innovation, hiring, and everyone's sanity.
Read more
If you like it share it with the world 📡
Thanks for reading Amela Frequency 📡! Subscribe for free to receive new posts and support my work.
Comments
Nothing yet. Say the first thing.
Sign in to join the conversation.