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Always Scheming

A newsletter dedicated to the big ideas that start out as small games.

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Field Notes [08.2025]

Thoughts on world models and the latest on voice-enabled games.

Field Notes [07.2025]

Meta leaks, spatial mapping, and AI-enabled games on Steam.

A Vibe Check on Vibe Coding

"Vibe coding" is having a moment...but to what end? Can the future of interactive entertainment be swayed by vibes alone?

Meta vs. Reality

Reviewing Meta's recent attempts to navigate short term challenges in the spatial gaming market while pursuing it's eponymous raison d'être.

Three Big Questions from Matthew Ball's "The State of Video Gaming in 2025"

What questions could possibly remain after digesting Matthew Ball's gargantuan industry treatise dissecting all angles of the games industry in painstaking detail? Turns out, at least three big ones.

The Road Ahead for Spatial Gaming

Reviewing the major players, identifying the business opportunities, and unpacking the strategic considerations across the rapidly emerging market for VR and AR games.

Welcome (back) to Always Scheming!

Re-introducing the most optimistic, future-facing newsletter in games and interactive entertainment. Fresh coat of paint, same dedication to exploring what's next.

How Blockchain Gaming Founders Should Think About User Acquisition

A report on the challenges and opportunities faced by founders seeking to grow their blockchain games and break through to a mass audience. Written in collaboration with BITKRAFT Ventures.

Breaking the MILE Barrier

The unfulfilled promise of Massively Interactive Live Events and where they go from here.

Introducing Dark Tunnels

Bringing a pragmatic, business-oriented approach to the under-explored world of fully onchain games.

Can AI Save Voice-Enabled Games?

Will the growth in generative AI tools for speech recognition kickstart a new wave of voice-enabled gaming experiences?

Is it time to rethink the “Game of the Year” award for mobile?

An examination of the inherent conflict between creative achievement and business performance in annual mobile “Game of the Year” awards.