Strategy Tips You Need Right Now from a Chief Marketing Officer

Olivia Hutchison sat in on a meeting a couple of weeks ago. There’s a global association of 600+ luxury hotel and restaurant brands, and their marketing team was holding a strategy session. Hutchison was attending because she’s a marketing strategy consultant, she says, “I audit, advise, and rescue good businesses from bad marketing—so you finally know what’s working, what’s not, and what to do next.”

After the meeting, Hutchison wrote up her notes and said the points made in the meeting are “the same thing smart marketers have been screaming for two years.” Here are the five important marketing takeaways that the owners of these $1000-per-night hotels were given, and that you need to know too: