All Things Fashion Tech · Aug 11, 2026

What Whatnot's Valuation Says About Generational Spending

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Back in our 2025 predictions piece, Mary and I called it: live shopping would keep growing in the Western market:

Live Shopping Continues to Find Its Footing in Western Markets
After years of uneven adoption, live shopping is gaining real traction in Western markets as platforms refine format, logistics, and creator-led trust. In 2026, growth will be driven less by novelty and more by seamless checkout, tighter creator-brand alignment, and clear ROI for merchants.

Read on allthingsfashiontech.substack.com ↗

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