I have some exciting news to share. This Wednesday, from 8pm (GMT) my first spoken word show is airing on community radio station Radio Dacorum! It’s been months in the making and I have a very talented bunch of writers and poets lined up to talk about writing. I’m actually on the hunt for more guests - you have to be from the Dacorum/Hemel Hempstead area of England to take part, because it’s a community radio station. If you are – please fill in the submission form.
My entry into radio began a few years ago at work when my colleague, friend and broadcaster Ian Oogly said we should have a work radio station and he knew how to set it up. This was an exciting project, one that had us in the UK and Ireland officially branded as the cool cluster. So I’m going to share with you why having your own radio station can be a boost to your business.
In my previous job we were widespread around England, Scotland and Northern Ireland. Some worked on-site, some remotely, some did hybrid and some were rarely in one place as they drove freight around the country. Of course, I had colleagues around the world, and they were tuning in too.
Not all jobs require staring at a screen. Similarly, if you are a customer-facing business such as a shop, your customers will be walking around and looking at products. Radio gives you the ability to engage with these colleagues and customers on another level. Many shops play music anyway, why not make it a radio station and add to your assets?
How many times have you sent out countless instructions and reminders, only for people to still be asking for information as the deadline hits? Radio jingles are a great way to distribute bite-size information throughout the day and gently push reminders to colleagues without swelling their inboxes or expecting managers to repeat things more than they need to. It’s a great medium to re-enforce messaging that’s already going out in emails, on signage screens and via word of mouth.
Locally we encouraged colleagues to request songs and even host their own shows such as the Friday Playlist, and different departments got together to put together pieces about the different projects that they were working. This helped colleagues across the business get to know other areas. Even the CEO’s quarterly update could easily be played to all colleagues on the station.
Our radio station branded us as the cool cluster, and other countries across the business wanted in. There was no question that we’d host virtual global events such as the company pride week and diversity week on our station, and it was so cool to see colleagues from around the world taking part.
Don’t forget, if you do introduce a station, be mindful of colleagues who need quiet to focus and work. Not everyone will want to listen to everything at the same time, so ensure that there are quiet areas in an office and ask staff to use headphones.
My new spoken words show Your Words starts from Wednesday 8th July, from 8pm on Radio Dacorum. If after reading this you’re interested in setting up an internal radio station at work, get in touch.
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