June 2nd, 2025 | Launch recap

June 2nd, 2025 | Launch recap

Yesterday I launched my first book.
Here's what I tried:
- Twitter / LinkedIn
- Product Hunt
- Email lists
- IndieHackers
- HackerNews
Even though I have an audience of 50k followers across all platforms, everything flopped.
Apart from one. Hackernews.
Which is ironic. Cause it's the only one that I could not use my audience to push.
Here are my realizations:
1. Having an audience is not everything.
You are who are right now.
Not your past. Not your future. Not your accomplishments.
2. You need to actually be interesting
I got my engagement and push and boosts when I had 2k followers back in 2020.
I could be that the algo hates me for being so absent for such a long time.
Or I'm just tweeted shit content.
Again, the numbers of followers does not matter.
3. I need to take this seriously.
This time last year I remember being in a similar phase.
Started tweeting, zero engagement.
Worked seriously on it for a few weeks, and then magically things started working.
Especially when I started YouTube.
That's what I have to do again. Start YouTube.
4. The fact that people resonated with the post on HackerNews is very positive.
But most of them were like "you made a million by selling books or courses".
Which is not true. Which is why probably the "How I made $1M without selling courses" could be the appropriate title.
5. Different type of posting.
I was trying a more "stream of consciousness" type of posting.
Got a good amount of followers. But no real engagement.
So thinking that less volume / more quality posts might work better.
Anyway, we'll see. Experiment. Fuck around. Iterate. And learn.

Let's be friends: