In my first interview as the Chief Digital Officer at Hungryroot, I talk about the business - a personal grocer, delivering modern, healthy food with recipe and meal planning support. In this episode of the Wavebreak Podcast, we explore:
How Hungryroot better understands its customers through a simple quiz that builds a powerful base for our AI-driven recommendations.
Which metrics actually matter to growth, and why unit economics are the “most important thing” to data-driven marketing.
How to actually leverage data to challenge assumptions and build your business, rely less on expensive advertising, and zig when everyone else zags.
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