Growth Fundamentals: 6 Actions to Prevent Wasting Money with SEM
Incentive misalignments make it easy to waste lots of money on SEM - while being convinced of how great your paid search program is.
Profitable Growth
Alex Weinstein on Digital and Marketing Strategies to Drive Profitable Growth
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Read 10 hours ago and current, but nothing has been published for 21 months.
Latest episodes
Growth Fundamentals: 4 Reasons Why Your eCom Conversion Rate Isn’t Great
A piece of the profitable growth puzzle is “what happens to customers once they land on your site?” Your advertising efficiency depends on getting this right.
Growth Fundamentals: 5 Steps to Improve Your Paid Social ROI
Paid Social (Facebook/Instagram) can be surprisingly complex. Let's examine some gotchas that cost otherwise extremely successful businesses millions.
How to Get a 4.9-star App Store Rating
If you have an app in Apple’s App Store, you know how important the app rating is.
Make Your CRM Team Much Faster
Retention Marketing is a key tool in your marketing toolbox that gets existing customers to buy more. And yet, CRM teams are often hamstrung by the lack of technical capabilities, limiting them to ad-hoc, "batch and blast" emails. Let's examine what state of the art CRM looks like - and what technology investment is necessary to get there.
Focusing on the Customer is Way Easier with AI
There's so much hype about how AI can change customer experiences - and so many reasons to be skeptical. And yet, AI holds tremendous potential to create super-fans at scale; with this capability, the tried and true "customer empathy comes first" strategy becomes dramatically stronger.
AI Feasts on Variety
If Doordash knows that you love sushi, but the only sushi restaurant on the platform is closed this evening, can they put this knowledge to use? Not really. Even for the largest incumbents, a data advantage is not enough to create an outstanding user experience:
Adding Friction to Drive More Sales
Best practices seem clear.
Ethical AI is Rooted in Incentive Alignment
Have you ever hesitated before running a Google search, weighing the pros of getting a quick answer against being chased by ads on the topic for the next month?
AI Can Reduce Food Waste
Computers have a bad rap when it comes to saving the planet.
2022 Wrap: Fear Is The Mind Killer
Warren Buffet famously said in 1986, “when everyone else is fearful, be greedy; when everyone else is greedy, be fearful.”
Podcast: Why AI-powered personalization matters, according to Hungryroot
Online grocery expanded at 4% in Q3, while Hungryroot grew 45% year-over-year.
How Hungryroot Leverages AI to Create a Better Customer Experience (VIDEO)
Thanks to Kaitlyn Meade and the team at Digital Food and Beverage Summit for inviting Hungryroot and allowing me to share some of our stories!
With explicit feedback, AI needs less data than you think
We’ve all come to appreciate that AI and machine learning are the magic sauce powering large-scale consumer internet properties.
On Pricing, or Why Are Customers Using Your Product?
Inflation is on everyone’s mind.
Not Needing the Job Makes You Better At It
At a certain point in your career, you stop needing the specific job you’re in.
Podcast: Growth Metrics That Really Matter
In my first interview as the Chief Digital Officer at Hungryroot, I talk about the business - a personal grocer, delivering modern, healthy food with recipe and meal planning support.
Create your "Island of Good"
You’ve probably heard this before: if you want something done, ask a busy person. A team that ships software will keep shipping; a team that talks about grandiose plans will keep talking.
You Hate Your Job. Now What?
I’ve seen this movie so many times.
Avoiding Tradeoffs, or Your Focus Needs More Focus
Last week, we examined “shiny object syndrome,” a strategy failure mode seen all too often.