Building a b2c product is the worst decision a founder can make 🫠🔫

1. Individuals pay little money (most paid iOS apps cost <$2).
2. There are tons of competitors. AI makes it even worse.
3. People don’t need functionality apps. They only buy entertainment (b2c founders are literally dopamine dealers).
4. Low retention. Users abandon learning a new language/doing yoga/building habits when motivation fades.
5. B2c is often "winner takes all". Being great is a must.

1. Bigger checks. If your app saves a business $500/m, they will pay you $400/m.
2. More problems to solve. Businesses have countless processes that can be automated.
3. Easier to sell: b2b clients are craving optimizations. They seek for new tools and ways to grow faster. If they don’t, their competitors will win.
4. Individuals buy what they want, while companies buy what they need. To solve a problem of a company, your product doesn’t have to be great. Just above average. Individuals need to be excited about a product to buy it.

1. Easy to come up with an idea - solve own problem (btw, follow @micro_startups_ for ideas).
2. Easy to understand the market.
3. Low price → easier buying decisions → fast sales → fast gratification.
4. Massive market size creates the illusion of big money.
5. Easy to reach potential buyers: they are everywhere.

Sounds tempting. But leads to $0.

1. You can create viral content (tiktok, reels, tweets).
2. You have an existing distribution channel (e.g. a youtube channel).
3. You are a celebrity and have millions of fans.
4. You have $$$$ for ads and expertise in it.
5. You are a genius and know how to change the market to win it all.
6. You just want to have fun and don’t like money.

Already started a b2c app? Just quit it. Take a step back. Successful founders pivot often. I killed a hopeless b2c project in the past too.

Bonus: if you are building a b2c and want to switch to b2b, share your current product, niche and personal background in the comments to this Substack post. I will come up with a b2b SaaS pivot plan or a fresh idea for you.