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Alexander’s Newsletter · May 5, 2025

Build great or die

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Alexander Isora · Alexander’s Newsletter

Serious question to all who wants fast growth:

WHY DON'T YOU JUST BUILD A GREAT PRODUCT?

A great product promotes itself. Take a look at Screen Studio, Typefully, Scraping Bee. They are spreading like a virus.

Wanna that too? Invest hours into what you are really destined to do--build, not in squeezing out enGAgiNg posts on 𝕏 or meaningless bs like listing on countless AI directories.

Obvious, no? 🤔

My personal experience: Unicorn Platform. It was spreading mostly by word of mouth. Why? Because the product was great. Not just fine, great.

It took me 44 years to make it great:

1) 2 years of making websites as a freelancer
2) 1 year of running the html/wordpress themes biz
3) 1 year of coding the SaaS

3 years of researching the market, learning the pains, understanding the UX, talking to clients, building a 100 of sites manually before I understood how to make a great builder of those.
+ 1 year of sweating to turn that idea into a real SaaS.

Why would one expect a success after just 2 weeks of vibe coding and launching it on Product Hunt & co? 😶‍🌫️

My recommendations:

Do what you do the best: build. Invest time in UX. Get inspired by other great SaaS and products. Use them even if you don't need them.

Buy a Teenage Engineering gadget. Use it. Notice the details.

Put a Kinfolk mag on your desk.

Go to museums. Stare at art.

Read non-fiction books of famous authors who died poor.

Watch documentaries.

Inspire by other highly passioned people: Leonardo da Vinci, Richard Feynman, Soichiro Honda, Hayao Miadzyaki, Max Miedinger.

👉 Get obsessed with your product and its mission. Make it your life goal. Your reason to exist. 👈

AI will populate the world with average products soon. If yours is not a great one, it will be unnoticed. Even if you list it on 500 directories.

P.S. Building a great product will be the largest and the most interesting chapter of my guide. Pre-order it now for $48 ($148 later). The link: mrr.guide

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Read the original on alexanderisora.substack.com

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