Your Best Source for B2B Content Ideas
If you’re struggling to come up with strong B2B content ideas, the issue isn’t "we need more creativity" it’s probably where you’re looking. Try listening to prospects, clients, and real conversations.
North10Feet
North10Feet helps B2B companies clarify messaging, align teams, and build marketing that drives growth - without the fluff or agency overhead
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Latest posts
How to Warm Up B2B Lead Prospects: It Takes Both Marketing and Sales
If you're wondering how to warm up B2B leads in a way that actually moves the funnel, the answer isn’t more demos or product pushes, it’s value-led marketing paired with personalized sales outreach. When these two motions work together, cold prospects turn into real conversations.
The Timeless B2B Foundational GTM Truths
The fundamentals of foundational GTM haven’t changed even though channels, tools, and trends constantly shift. This post breaks down the timeless principles across marketing, sales, and brand that continue to create clarity, trust, and momentum.
Running marketing without a marketer? How to identify what’s broken (and fix it)
If you’re a founder, CEO, or CRO owning marketing by default, I doubt you actually need another campaign (the default response), you...
The Unsexy Side of Growth: Guardrails, Dashboards & Playbooks
Most companies chase growth through quick-win lead-gen campaigns, tech stack upgrades, and/or a lot list cold calling. Because growth...
Marketing Isn't a Cost Center, It's a Business Unit
Marketing isn’t “ads and leads” anymore. It’s a company inside your company. We’re running brand, demand gen, product marketing, CX,...
Operationalizing a Program When Inputs Are Thin
Most of my favorite work starts with a shrug: “We need… something.” Here’s how I operationalize a program when inputs are thin: set the stakes, find the gaps, pick two moves, make it real fast with a one-page decision brief and early proof, then keep momentum with a light weekly cadence and a decision log. Less theater, more outcomes. From fog to finish, tied to company goals.
Stop Talking About Yourself: How to Build a Brand Narrative That Works
Too many companies talk about themselves instead of their buyers. Here’s how to shift your brand narrative so it resonates.
The Self-Fulfilling Prophecy of B2B Marketing’s ‘Support Role’ Label
Somewhere along the way, B2B marketing got comfortable being the order taker. We’ve accepted the idea that proving our impact on revenue is too hard, too messy, or too indirect — and in the process, we’ve let sales own the spotlight. But the truth is, while it’s harder to track marketing’s contribution in complex B2B cycles, it’s not impossible. If we don’t connect the dots we leave the “marketing…
Why Building a Marketing Strategy Feels 'Slow' and Why That’s a Myth
Strategy often gets a bad rap for slowing things down, but the real drag on results is running fast in the wrong direction. In this post, we unpack why building a marketing strategy feels slow, why that’s a myth, and how even a quick alignment sprint can accelerate results across your entire funnel.